Facts About Social Media

Hand holding a Social Media 3d Sphere

The recurring question I’ve been hearing more and more is – Does Social media help? I can assure you when it comes to marketing and SEO, consultants have pondered, discussed, regurgitated this very topic at least once a month. Now it’s a matter of figuring out which social network makes sense and why should our […]

Does Social Media Help Small Businesses?

Starting-line-1024x683

The relatively recent phenomenon of social media is growing at an exponential rate, not just for individuals but for businesses as well. We’re always trying to help our readers figure out ways they can take advantage of this platform. Below are some helpful hints for getting you and your business off the ground when it comes […]

Mobile Marketing Best Practices

Don't Make Me

With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site. Focus your content and navigation according to usability There’s the task-focused user, who uses to their phone or tablet on-the-go to complete a task. Then there’s the time-killing […]

Yes, Social Media Helps

e7b60471101fb5c83a072c0732c7c7a7-300x189

I don’t want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless process. The good, bad and the ugly is out there for the world to see. […]

5 Creative Content Strategies for the Youngs

More than one way

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It’s no secret that new media makes the biggest impact with younger audiences. Photos, videos and images are just the tip of the iceberg. In […]

Apps That Improve Your Business Reach

social-media-roi

According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who you want to reach. The problem is the constant bombardment of mixed messages. It’s easy […]

Are You a Social Media Dilettante?

Dilattante

Question: are you a social media dilettante? More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din? Confession: I was. I had so many social community groups, platforms, and content sharing networks going on that I actually managed to completely forget […]

Working with Facebook’s Latest Algorithm Change

Show Personality

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Keeping Up With Facebook Changes

facebook-icon

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable […]

Uh Oh! Brain Dump Time!

Seriously people...

It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]