/Tag:Content development

12 Steps to Creating a Business Blog

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.

By | November 17th, 2011|Content Development, Online Marketing|156 Comments

Blogging Lessons Learned: My 7 Links

Bonnie, NapoliUnplugged.com’s owner/operator and bloggess extraordinaire of all things Naples, Italy, recently nominated the Level343 Article Archive to join in a project. The project, started by TripBase, is called “My 7 Links”. It’s an interesting idea; according to the goal posted on the rules page, the aim of My 7 Links is: "To unite bloggers (from all sectors) in a joint endeavor to share lessons learned and create a bank of long but not forgotten blog posts that deserve to see the light of day again." What a fantastic idea, and a great endeavor. Not to mention the fact that it gives us a chance to blog about and share some of our posts from the past…

By | September 8th, 2011|Content Development, Online Marketing|58 Comments

Reader Q&A – Are PDFs on My Site a Good Thing or a Bad Thing?

I’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…

By | July 11th, 2011|Content Development, SEO|48 Comments

The 4 Layers of Online Brand Marketing

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

Writing For Your Website Visitors

This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!

Top 5 Essentials for Bloggers With a Purpose

Okay, people, here comes a question to ponder. Why do we blog? Not “we”, as in Level343, but “we” as in bloggers. While some may blog “just because” and don’t care whether people read it or not, this isn’t the case for the majority. You have a voice and you want it to be heard; you want to inform, engage and entertain the masses. For businesses, blogging has an even bigger purpose. Besides informing and engaging, you want to bring traffic to the blog and, in turn, to your site.

By | April 11th, 2011|Content Development, Online Marketing|14 Comments

Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media

As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.

Understanding Visitor Behavior – Do They Like Your Content?

In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!

By | February 10th, 2011|Content Development, SEO|26 Comments

WordPress: A Brief How-To

True story – While looking through client folders a few days ago, we came across a brief Wordpress tutorial created for a client. We thought, “Why not share this with our readers?” Sometimes, that’s all it takes to find some content gold – and here it is: a classic case of repurposing content! Of course, the images needed to be updated for the current Wordpress version, but hey... success takes work.

By | January 31st, 2011|Content Development|16 Comments

Writing Dynamic Content, Beating Writer’s Block and Analytics Data

Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content! Once you realize what you’re looking at, you’ll find that analytics information can give you excellent ammunition against writer’s block.

By | January 24th, 2011|Content Development|23 Comments