Content development

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Content Optimization The Best SEO

Yes, content optimization is the best SEO. It's one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines [...]

By | July 21st, 2014|Content Development, SEO|5 Comments

Cut the HFCS From Your Copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We're feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware - at least we should be - [...]

By | July 3rd, 2014|Branding|0 Comments

Brain Dump

Do you have a process for writing your content?  Mine is pretty simple, I just sit down and let it flow. When I am done, I edit, see where I need to trim things and where I need to bulk [...]

Online Marketing 101: In the Beginning, There Was Google

Buried in online marketing day in, day out, we often forget that there are *gasp* people who don't know search, marketing, or the intricacies of content development. We know, we know; it's hard to believe, isn't it? Well, we're still [...]

By | May 24th, 2012|Branding, Content Development, Online Marketing|0 Comments

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

You've spent hours researching and crafting the perfect piece of content. Now, you're worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few [...]

By | April 30th, 2012|Content Development, Online Marketing|0 Comments