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6 Ways SEO Copywriting Services Work for You

SEO copywriting services – the designation is quite a mouthful. If you can write, these services may also sound like a waste of good money. After all, why have someone write for you when you’re perfectly capable of providing your own content (or copy)? However, SEO copywriting services do make a difference, and in very specific, noticeable ways.

  1. Time – To build and keep up with a strong SEO campaign, you need web content, and lots of it. Having someone else write your copy for you saves time. This means you can focus on what you do best, which is run your business.
  2. Increased keyword ranking – SEO copywriting services, vs. other writing services, provide the added benefit of increased keyword ranking. Careful use of your key words, terms and synonyms helps search engines decide what your site is about, and which searches are most relevant to your page.
  3. Increased site visibility – Because of increased keyword ranking, your site becomes more visible to those you want most to visit: your target market. The higher your site ranks, the more visible it becomes.
  4. More links to your site – Writing effective, engaging content isn’t done by accident. It seldom happens on its own; as a general rule, it takes practice to find a tone that visitors like and want to link to. SEO copywriters are trained to write copy that engages readers to act, or inspires them to link. Many spend years developing those skills into a form of art.
  5. Effective calls to action – Copywriting has a strong foundation in marketing. Because the call to action is the most vital part of your business – it inspires the visitor to buy, ask for more information, share their email, etc. -, it needs to be effective. You need visitors to act, and copywriters are trained to write in such a way that makes visitors want to act.
  6. Dedication – As business owners juggling a million things at once, many can’t afford to dedicate themselves to keeping up with the demand for new web content. Copywriters, however, have nothing but dedicated time to write, because that’s what they do for a living. Therefore, the content has a strong success rate vs. articles, blogs and other web copy that’s rushed out during meetings.

Simply put, SEO copywriting services bring a combination of SEO, marketing and writing to the table, all going to work for your business. The question becomes, not, can you afford to hire these services, but can you afford not to.

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6 Responses

  1. Thanks a lot for these interesting tips to consider. Most of them are well known and obvious but a lot of people just forget about them

  2. Often when I look at a site it’s almost as if they are afraid to ask for the sale. If these sites were working for me in the real world I’d fire their asse cuz they can’t close. Rule 1. If you don’t ask for the sale you definitely won’t get it. 😉

    1. Hey Terry, thanks for dropping by. I think people are moving to the “soft sale”. Obviously visitors know you have a product, so you must want them to buy it. If they were interested, they’d buy the product, right? No need to push what you’re selling. I have to agree, though – you have to ask and acknowledge that you’re in the selling business rather than being ashamed you have a product/service. Period. Thanks for the comment and see you at the SEO Dojo!

  3. To piggy back on number one, I’d add ‘fresh content’. It’s more important now than ever to have fresh content on a site. SEOcopy writing is a way to get just that. Fresh content. Sure owners can rewrite their site, but to be able to breathe life into ‘dead content’ and give visitors something new and enticing to read (which the search engines also enjoy).

    1. Well, Josh, I assume too much apparently. By saying “web content and lots of it”, I hope people don’t think I mean “go out and grab some” or that they should regurgitate what they already have. Thanks for pointing out the “fresh content” but, don’t you have some work to do? How would your boss feel 😀

  4. Well i have read many article about seo and there were some thing that i couldn’t understand in those articles. After reading your article i get what they were talking about thx.

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