Branding, marketing, optimization and more. Discover comprehensive marketing information for small, medium and enterprise businesses.
There are plenty of reasons why businesses and individuals spend big bucks on Google AdWords. But should you rely totally on AdWords and abandon SEO? Read on, and decide for yourself.
Building an audience is a waste of time, says the ad, trying to get you to sign up for a workshop. But is it?
Influencer marketing is all the rage, often discussed as if it’s straightforward. While some aspects are simple, the real challenge lies in securing the right influencer.
Search engines continually update to keep up with constantly changing technology; optimization changes to keep up with the constantly updating search engines.
Social media makes a great customer relations platform, but one that is easy to mishandle. Here are some tips to avoid disaster and build your brand.
Your website is attracting visitors; now it’s crucial to focus on conversion rates. How do you encourage this traffic to take action? Discover the role live chat can play in boosting conversions
SEO doesn’t seem like it should be difficult. Add a little keyword here, some alt text there, some quality content over here, and voila! Optimized, ranking websites. Right? Wrong, and here are 7 reasons why.
For those who aren’t familiar with this monetization strategy, here’s why you need to take a look at in-app advertising for your mobile app.
Repurposing content helps ease the workload it takes to create, but it’s not to be taken lightly. Here are a few tips and tricks to get you started.
There are several key components that help create a successful website. Everyone is familiar with the basics: clean and simple navigation, readily available contact information, responsive design, and relevant content, site speed. However, one of the biggest things that many site owners overlook is the optimization of their images.
You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now?
If you own a startup company or have been assigned the role of marketing director, then you know that getting your brand’s message out to customers is no easy feat.
Information architecture was once seen as a brilliant way to make websites easy and straightforward, but many business owners have failed at implementing this idea into their work. The confusion often leads visitors on your site feeling lost: what do I need next? Where can you take me from here? And how in heck am I supposed use all these tabs!
As we bid farewell to the old year, it’s an excellent time to look back on your internet marketing and SEO efforts. Which strategies were a hit? Which ones missed the mark?
URL shortening services such as ow.ly, bit.ly, t.co and goo.gl have long been a part of the social toolbox, but should they be?
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