Branding, marketing, optimization and more. Discover comprehensive marketing information for small, medium and enterprise businesses.
There are several key components that help create a successful website. Everyone is familiar with the basics: clean and simple navigation, readily available contact information, responsive design, and relevant content, site speed. However, one of the biggest things that many site owners overlook is the optimization of their images.
You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now?
If you own a startup company or have been assigned the role of marketing director, then you know that getting your brand’s message out to customers is no easy feat.
Information architecture was once seen as a brilliant way to make websites easy and straightforward, but many business owners have failed at implementing this idea into their work. The confusion often leads visitors on your site feeling lost: what do I need next? Where can you take me from here? And how in heck am I supposed use all these tabs!
As we bid farewell to the old year, it’s an excellent time to look back on your internet marketing and SEO efforts. Which strategies were a hit? Which ones missed the mark?
URL shortening services such as ow.ly, bit.ly, t.co and goo.gl have long been a part of the social toolbox, but should they be?
Why is creating unique content so important for SEO? Why is there so much pressure on content to perform when it seems like optimization should just be a few keywords here or a few links there? Today’s guest post answers these questions and then some.
Your SEO strategy could be better. It could be future-proof. Learn how semantic indexing helps make your content shine and strategy last.
Quality, optimized content matters. It’s the one key you have that creates loyal relationships between your services/products and your brand.
Content auditing tools are today’s answer for completely auditing a website to make sure its performance is on par. Here’s a list of 10 content auditing tools that you should never leave home without.
We marketers say “content is king” and then pound away at the
2017 was an interesting year for SEO and link building. The million-dollar question is what will 2018 bring? The holiday season has arrived. You might as well end 2017 with a big bang and at the top of search engine results.
The holidays are upon us, which means content marketing should be on every marketer’s mind. Content, the right type, has the power to enable customers to save time, check off items on their list, or make the holidays as memorable as possible.
Writing is an endeavor that can either be taxing—a task to look forward to with dread—or an enjoyable moment where content flows from your fingers like liquid gold.
Social media has become a powerful platform to advertise and interact with
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