As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail.
If you haven’t started a holiday campaign yet – now is the time. I know, it’s only September! But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new [...]
Titter Power User It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients' social media campaigns. Maybe it’s because I’m so [...]
You work pretty hard to get traffic to your site. So it’s no fun when you see most of that traffic bouncing off the site. If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website owners. It tells you what percentage of your visitors are “bouncing” away after landing on your site.)