SEO & Internet Marketing with International Flavor

/SEO & Internet Marketing with International Flavor/

How To Use Twitter in Social Media

As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail.

By | September 16th, 2013|Branding, Online Marketing, Social Media|26 Comments

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new [...]

By | September 9th, 2013|Online Marketing, SEO, Social Media|2 Comments

Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying [...]

By | September 5th, 2013|Online Marketing, Social Media|7 Comments

Become a Twitter Power User

Titter Power User It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients' social media campaigns. Maybe it’s because I’m so [...]

By | September 2nd, 2013|Branding, Social Media|37 Comments

23 Tips To Improve Your Bounce Rate

You work pretty hard to get traffic to your site. So it’s no fun when you see most of that traffic bouncing off the site. If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website owners. It tells you what percentage of your visitors are “bouncing” away after landing on your site.)

By | August 29th, 2013|Content Development, Online Marketing|17 Comments