Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build.
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16 Responses
Great tips! Try to get people to engaged with your brand.
Genuine is a key phrase that every brand should aim for. Be yourself and let your audience see the real you.
I agree with you especially with “Over Promoting”. When you promote or advertise your brand, you want to persuade people not to annoy them. Promoting or pushing too hard a brand to people will only make them feel harassed and aggravated; when this happens they may report you as a spam. Causing it to kill your brand.
indeed…nothing worst than spamming your readers, users, clients.
I really like the last tip about not copying another competitor’s branding strategy. Just like people like to copy eachother’s links, I see brand mimicry far too often. It’s a doomed strategy and often times that branding strategy only works for the original company because they are truly unique and can follow through with the branding message. If you can’t back up the branding like the original company, you truly are just going to look terrible.
What’s the point? Think about it for a second… do you want to lead or follow? It’s a no brainer 🙂 Grazie Guillermo!
Yes, I completely agree with all the points you have made. I especially like the point you made about inconsistency and I have often seen that with many popular brands. Also, over promoting is something, which can really kill a brand as it can really irritate people and I agree that the same logic can be applied to a blog or a website.
A well-written article. I’m glad I came across this page since I’ve been struggling to keep up with responses and comments from my users but I know responding to them – at least to the majority of them – is an important step towards building my brand. Thank you for sharing these, Gabriella.
Israel, you’re most welcome 🙂
Great tips here I think. One thing I always try to do is log into all my social accounts every day as a few months ago I forgot to do this and probably missed out on a couple of sales due to not replying to queries quickly enough.
I agree that over promoting can be a reason. It’s a same case for promoting your business through social media. Yes, it’s true that the business has to be on social media. But there are many people and brands generating such horrible mistakes that may be it literally killing his or her business because of this mistake. And this results usually to lose your customers.
Social media is not for everyone…nor is it something I suggest to clients, friends, etc. unless they have a plan in place. Thanks for dropping by Dave 🙂
These 5 points really makes a lot of sense to me. It seems that I might have been trying to write my blog as if it was written by someone else. When I took a look at it from that angle it was obvious that I wrote too much as an academic (which I kinda am – grad school graduate) but thats not all I am. Thx for the tips
Rene, thanks for taking the time to comment. Keep in mind when writing a post you want to capture your audience. Whether, it’s the title that bring them in, or something that speaks to their emotions. More often than not, most online business don’t get it. Hopefully when you’re done with your graduate work, you can join the rest of us in order to educate the masses. 🙂
All good points that make perfect sense to me. I personally just can say that brand building takes a lot of time and consistency, personally doubt that there are any shortcuts. On the other hand it is very important to build your brand with good planning the right team of professionals.
Hey Carl, nice to see you again. As you may already know, one thing online marketing and SEO providers don’t usually tell their clients is good planning “takes time“.