Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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How To Create Video Content For Your Brand (Even In A Boring Niche)

Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn't just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn't take lots of fancy tech, big budgets and lighting studios; video can be cheap and easy to make if you know what you're doing. Through video content you can build your brand, give advice, showcase your company culture and even share testimonials. But if you’ve...

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Ways to Make Your Website More Interactive

When it comes to marketing your business, there is nothing more important than a stable online presentation. However, having a website that promotes your services and explains your company's core values won't make the cut. Not anymore. It might have been enough some time ago, however, things have changed. No matter the industry, the market is quite competitive, and more than it seems. That is why you need to think about ways to make your website more interactive. Why? Well, getting your potential customers on your website is good and can serve a purpose, but if people don't understand...

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writing blogs for a submission site

8 Tips +1 to Up Your Chances of Getting Your Guest Submission Accepted

At Level343 we get a lot of guest posts. Many of them are denied. In fact, many of them are denied several times because the authors don’t want to take no for an answer. Now, our standards may not be your target website’s standards. Keep that in mind, but the plain and simple truth is you can’t brow beat someone to take an article. It’s not like when you were a kid and you could (maybe) beg your parents enough they caved and bought you the My Little Pony or Radio Flyer you desperately wanted. Quality counts and – at least with us – sending in...

taxonomies

Categories, Taxonomies, Tagging, Oh My!

Do you know all that you need to know about SEO? Do you know how to properly categorize, taxonomize, and tag your various bits of content? If the answer is "not quite", you are far from alone. There are far too many business owners drifting along with no clear idea of just how crucial these various activities really are. What is Taxonomy and What Do You Need to Know About It? Hundreds of millions of people make use of the world wide web on a daily basis. They are not all looking for the same exact thing and they certainly aren't...

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