Content Development

/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

4 Ways Quality Content Development Keeps Buyers on the Right Path

Visitor’s  journey, development, creating bridges, filling gaps - all this marketing lingo sounds like you’re paving roads, doesn’t it? But for whom? And why? In today’s blog, we’ll discuss how quality content can play a crucial part in getting visitors [...]

By | April 13th, 2017|Content Development, Online Marketing|0 Comments

Which Content Marketing Metrics Should I Be Using to Track the Success of My Campaign?

  The right content marketing metrics are often hard to find, and that may be because content marketing itself has become oversimplified. As you read article after article, you might get the idea that the purpose of creating content is simply to have more content. However, if you own a business, content creation for the sake of having content is a fool’s errand. […]

By | March 27th, 2017|Content Development, Online Marketing|0 Comments

Content Marketing With a Plan

  Do you know why content marketing is such a “go-to” strategy for marketing campaigns? You know marketers tell you it’s a big deal and you need to do it, but do you ever wonder why more than half of marketers think personalized content promotes higher engagement rates? One of the biggest reasons – well, there are several of them – is due to those darling little ad blockers. It’s great going to a site and not having to deal with somebody’s idea of a discreet ad taking up three quarters of the page, isn’t it? -Yet, that makes it extremely hard for the marketers who expect those ads to help sell our brand message. […]

By | February 6th, 2017|Content Development, Online Marketing|0 Comments

Your Visitors’ Behavior Tells You About Your Content Marketing Efforts. Are You Listening?

  You spend a lot of time on your content marketing; doesn’t it make sense to pay attention to how well it’s working for you? Many look at their month-to-month traffic and say, “oh, we had a good month,” or [...]

By | February 2nd, 2017|Content Development|0 Comments

Building Marketing Campaigns with Buyer Personas

Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]