Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Content Marketing Scrabble

16 Content Personalization Statistics That May Shock You

Content personalization is a marketing strategy that utilizes findings from visitor data to produce relevant and useful content based on the interests of a specific audience. Content personalization takes into consideration every facet of content that marketers can place on a website. This includes text, video content, and infographics etc. If your company has not focused on content personalization, then you may belong to a minority of marketers. There are a significant number of businesses and advertisers who are working to offer intimate content that users find relevant and sharable. (more…)

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What Is Content Personalization and How Can It Help Your Marketing Efforts?

There is a marketing buzzword called content personalization. This refers to the strategy of creating and delivering targeted and relevant content that audiences find interest in. Personalized content engages customers on an individual level and it can mean the difference between marketing success or failure. Effective content is something that marketers cannot afford to get wrong. The Inner Workings of Content Personalization In today’s world, customers expect content to speak to their needs. While the process is not new, it is more critical now because brands drive their marketing strategies based on technology and big data. This allows content to be...

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Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost. In this article, we’re going to look at why...

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What Is Storytelling And How To Master This Marketing Trend

Storytelling is the art of chaining words together to produce meaning and influence people. In order to tell a good story, you need inspiration, skill, and lots of practice. Storytelling is an integral component of modern marketing. It allows you to set yourself apart from competitors, and create a loyal following for your brand. If you neglect storytelling in your marketing efforts, you will fail to make an impression on consumers who are sick and tired of reading sales-focused content. In order to make use of storytelling for marketing, it is best to start with the basics. You need to understand...

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Video Content Ideas to Improve Your Site’s User Experience

Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools are constantly improving and becoming more affordable to create. Video can also build trust and create relationships that last long-term. Here are five video content ideas that can help build a positive user experiences on your website. 1. Your homepage, without question, is one of the most...

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