Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Boost Your Business

Outsourcing: The Benefits and How It Can Boost Your Business

Whether you run a new business or an organization with hundreds of employees, outsourcing can be a massive asset to your operations. In fact, many different companies are already aware of the benefits of outsourcing. Since the rise of the Internet age, it has never been more popular due to how easy it is to connect with people and businesses across the world. What was once only available to massive multinational corporations is now used by outlets of all sizes. The question is: What exactly is outsourcing? For the uninitiated, outsourcing is where a company will utilize a third-party service to handle specific business functions. For example,...

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How to Think of Content Marketing Ideas

Content marketing is no new thing; it’s been around for some time but it’s still as popular as ever with SEO specialists and internet marketers. This has created a huge amount of content and led to certain types becoming saturated within the most popular industries. For example, buyers’ guides are extremely popular across a huge variety of sectors; a quick Google search shows that there are 314,000,000 results for ‘buyers’ guide’. With this in mind, it’s good to have a diverse range of content ideas that span different formats. If you’re struggling to think of topics for your content marketing...

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Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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How To Create Video Content For Your Brand (Even In A Boring Niche)

Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn't just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn't take lots of fancy tech, big budgets and lighting studios; video can be cheap and easy to make if you know what you're doing. Through video content you can build your brand, give advice, showcase your company culture and even share testimonials. But if you’ve...

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