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Content Development Strategies

“Content is king,” SEOs, copywriters and search engines say. Your great content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers.

But where do you start with your content development campaign? You have to start where it matters; words have meaning and a well done keyword research, goes a long way in helping navigate the content goal.  Taking the time to develop a content strategy, you’re ensuring that your online business, whether small or large is set up for success. Content development strategies can seem daunting, but by breaking down the process into manageable steps, you can create a content strategy that works for your business.

With something so important to your online business success, you want to make sure you’re putting effort into the content development strategies that work. Not sure what those are? Dive in.

12 Steps to Creating a Business Blog

12 Steps to Creating a Business Blog

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.

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November 17, 2011
Beating Writer's Block

Writing Dynamic Content, Beating Writer’s Block and Analytics Data

Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content! Once you realize what you’re looking at, you’ll find that analytics information can give you excellent ammunition against writer’s block.

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January 24, 2011
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