Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

Marketing Advertising Commercial Strategy Concept

Upgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved to include much more, becoming the 7Ps Marketing Mix. But what are these “Ps”, what do they have to do with your marketing strategy, and where’s the bottom line? (more…)

How to Use the Facebook Pixel Event Setup Tool

If you're serious about optimization and tracking, then you need Facebook Pixel installed on your site. But sometimes, setting the events pixel can be daunting, especially if you don't like technical stuff or you don't have the people and resources to do the basic code. Luckily, there's the Facebook pixel event set-up tool. While you still need to add the base pixel code on your site, the event set-up tool is a codeless, streamlined method to incorporate pixel events. In this post, we'll show you everything you need to know on how to use the Facebook pixel event set-up tool. Install the Pixel...

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Your Website Isn’t a Fish and More Truths You Should Know

I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water and fed them every once in a while. Now I find myself feverishly testing the waters for bad minerals and compounds, tweaking the tank setup, doing water changes all the time and, in short, putting way too much time into a bunch of creatures...

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Customer Journey and Experience. Hand Raise Up a Paper Plane

Revisiting AIDA Strategies: Bridging the Gap Between Awareness and Action

AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that enables them to take action. (more…)

social media presence

5 Social Media Strategies Every Ecommerce Store Should Embrace in 2019

Social media already has emerged as the most essential marketing channel for businesses across sizes, niches and categories. While big brands need a social media presence to foster loyalty and create a stronger brand image, small businesses and startups need social media as the most inexpensive tool to reach a wider audience and push business growth. For eCommerce businesses, social media comes as an invaluable tool to boost sales and promotion. Most leading eCommerce platforms now offer out-of-the-box social media extensions and tools to allow your business to find traction from early on. While you may know the time tested methods...

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