Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

buyer's-journey

Tying Your Brand Story to the Buyer’s Journey

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection - the kind that earns trust - is to tie your story to the buyer's journey. (more…)

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10 Ways to Leverage Social Proof

Want to connect with the public more effectively? There's nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking, here are some tips to help leverage this tried-and-true form of influence marketing. (more…)

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DIgital Marketing

Digital Marketing in 2020: What to expect?

The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need to prioritize convenience, accessibility, and personalization while also managing brand awareness and loyalty. It’s a lot of hats to wear, and 2020 looks set to introduce even more complexity. If you want to stay ahead in 2020, here are the digital marketing trends that you need to know about. Paid Search This is not new,...

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camera shooting

How To Create Video Content For Your Brand (Even In A Boring Niche)

Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn't just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn't take lots of fancy tech, big budgets and lighting studios; video can be cheap and easy to make if you know what you're doing. Through video content you can build your brand, give advice, showcase your company culture and even share testimonials. But if you’ve...

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pile of social media icons

5 Things You Need to Know About Planning a Social Media Campaign

If you take a closer look at some of the most successful social media campaigns on the market today, you will notice one similarity between them: they are all planned and executed with incredible precision. Through a better understanding of the target audience and the social media platforms they use, crafting a successful social media campaign is all about planning for that success. (more…)

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