Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

social media posts

How One Simple Social Media Post Can Help Awareness

Since the outbreak of COVID-19, social media websites and platforms have been playing a crucial role in distributing news about its spread. With such a wide scope in terms of responsibility and overall power over information dissemination, many social media sites are coming forward to do whatever they can to help. However, part of that power resides within the ones who use social media, and you’re one of them. How can you use your social media profile or page to spread awareness among others?

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How To Understand And Use The Instagram Algorithm To Create Engaging Posts

You’re on Instagram to drive engagement for your brand. And why not? Instagram has more than 1 billion monthly active users which is toe-to-toe with the most popular social media platforms.Unlike Pinterest, Linkedin and other sites that lean heavily towards one gender, here the gender mix is even. The majority of users are teenagers.Users spend an average of 28 minutes per day on the platform. Instagram is hot. You’d be a fool not to strike. You’ll be much more successful with these efforts if you have a handle on how the algorithm works. Turns out, AI is a big part of the Instagram algorithm. On Instagram,...

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So Many Social Media Platforms, So Little Time

Unless you've been living under a rock, you know social media is an indispensable part of branding. The major drawback for many business owners is lack of awareness of all the various platforms and how they work as well as a lack of understanding about how to best utilize them. Gone are the days when your only options were Facebook and Twitter. Also gone are the days when they were merely platforms for hooking up or sharing gossip and pictures of your lunch. (more…)

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social media and email marketing

5 Powerful Ways to Combine Social Media and Email Marketing

Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating your social media and email marketing approaches in order to increase traffic, engagement, and sales. Keep in mind that the best strategies depend on your unique brand and audience—the right tactics for you may not be as effective for another business. Encourage People to Sign up for Your Email Lists via...

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Line of eggs with different facial expressions, representing different marketing styles

Cindy Crawford or Cyndi Lauper: What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they're both smart business women who've created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when it comes to marketing, there is no one-size solution. (more…)

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