In an age where smart social media marketing can make or break your business, no longer can business owners afford to miss out on such marketing opportunities. Businesses must equip themselves with the a marketing consultant who understands the nuances of print, social media and WOM marketing. While hiring a marketing consultant can be a significant investment, it is an investment that yields dividends. Let’s take a look at what we mean…
1. Get Instant Expertise & Experience
When you hire a marketing consultant, you can work with someone who understands the market. What they bring to the table, is they know what your clients want to hear. As an expert in catering literature to grasp the attention of these individuals. These individuals are natural leaders in their field.
2. Achieve Seamless Integration
Developing a smart marketing plan does not just happen over night. It is important to have a seamless transition when you do decide to proceed with a full-scale marketing effort. A marketing consultant ensures this smooth transition and that daily activities, such as updating Facebook posts or blogging, are manageable for your company.
3. Obtain True Objectivity
Sometimes, it is difficult to see the errors of your ways when you have been marketing your business in a certain way for a long time. Whether your business has relied on print flyers or newspaper ads, it may be difficult for you to realize why these marketing methods no longer work. A marketing consultant offers a fresh perspective and is not afraid to tell you what needs to be improved.
4. External Perspective
A marketing consultant utilizes his or her education and experience to analyze the ways in which your marketing efforts can be taken to the next level. This external perspective is invaluable as your business determines where it wants to be in the next decade or two.
5. Avoid Trial and Error
Learning from trial and error can sometimes come at an extreme cost for a small business. In regards to social media marketing, your business can not afford to miss out on the incredible opportunities that exist for gaining new customers, building an international client base or building a solid reputation for your business.
6. Scale Up
You may also require the assistance of a marketing consultant to assist you in determining hiring needs for your business. It may be the case that you do need to hire a marketing specialist or staff of professionals to meet the objectives of your marketing goals. A marketing consultant can help you determine the number of employees that you may need to hire and may even be able to play a role in recruiting efforts.
7. Save Money
Ultimately, hiring a marketing consultant will help your business to save money. Your business will be able to take advantage of a whole new client base that exists on a global scale. A marketing consultant may help your business develop a new website, create online literature or create online listings that boost the profitability of your business.
Take time to consider hiring a marketing consultant to help your business enter the 21st century. One that helps make a painless transition to online marketing by offering to train employees and create a thorough marketing plan.
There is a downside of marketing consultants, if you hire a bad one. They can often make recommendations for selfish reasons. I have seen business owners change suppliers on the advice of a marketing consultant. That marketing consultant then recommends the services of their own partners or their own company.
Real consultancy should be agnostic of supplier and service. It should be about arming the business owner with the knowledge they need to make informed decisions – not about persuading them to buy a specific service.
Agreed, and I too have been in a position where we were let go due to another supplier, so I get that dynamic and game. That’s why it’s important to vet your marketing consultant. We would never fire another agency unless of course they were doing everything wrong and hurting the client. As a matter of fact, we have looked the other way and do not disparage other agencies unless the client asks us directly about their performance. However, this post was geared towards the benefits of hiring someone that knows more about marketing your business that you do. Maybe we should explore the downside though 😉 thanks for your input.