Clear definitions. Practical examples. Find the marketing terms you need and understand how to use them.
Try backlinks, A/B testing, or AdWords
Understanding SEO starts with understanding the language. This glossary defines the key concepts, acronyms, and strategies marketers use to build visibility and measure performance.
Whether you’re an aspiring optimizer, a hands-on DIYer, or just trying to make sense of what your agency is saying, this glossary is your go-to guide. We’ve spent years building this collection, covering everything from SEO, social media, HTML and APIs to ISPs, CTAs, and WTFs. And now, with AI reshaping our digital assets, we’ve added even more entries.
So, if you’re diving into a marketing meeting or decoding jargon in a dev chat, keep our dictionary handy. Bookmark and return often, as we’re always adding entries!
Your anchor text is the visible, clickable text (often in blue and underlined), that is used to get you from one page or section to another. Anchor text is instrumental in guiding visitors around your page or site; good anchor text is also good user experience.
Start with the area you’re working on.
Machine learning, chatbots, and smarter workflows.
Understand traffic, engagement, and results.
Plan, create, and connect useful content
Get comfortable with the core concepts.
Reach people across countries and languages
Help nearby customers find your business.
Links, reputation, and signals beyond your site.
Make individual pages clearer and more useful.
Make sense of paid search and advertising.
Crawling, indexing, redirects, and site health.
How websites work and how people use them.
A few useful terms to get you going.
A/B testing is a marketing method where two versions of a webpage, email, or ad are shown to different audience segments to decide which version performs better.
Affiliate marketing is a performance-based customer acquisitions channel, where the affiliate is paid when visitors complete an action. Learn more about how affiliate marketing works.
A backlink is a link from one website to another. It acts as a signal to search engines that other sites find your content valuable or trustworthy.
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