Try backlinks, A/B testing, or AdWords
AdWords was the original name of Google’s online advertising platform before it was rebranded as Google Ads in 2018. The platform lets advertisers place paid search, display, shopping, and video ads across Google properties and partner sites. AdWords is a legacy brand name that still appears in older marketing articles, reports, and account documentation. Today, the service is called Google Ads, but the underlying concepts, such as keyword targeting, bidding, Quality Score, and pay-per-click advertising, remain central to the platform.
Other definitions that help explain the idea.
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