Understand the technology behind chatbots, machine learning, and automated marketing tasks. These definitions explain how systems recognize patterns, generate responses, and carry out workflows, and where human judgment, accurate data, and careful testing still matter.
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Artificial Intelligence (AI) refers to computer systems designed to perform tasks that typically require human intelligence, such as recognizing patterns, interpreting language, and making predictions. In marketing, AI is transforming how data is analyzed, campaigns are personalized, and customer interactions are managed.
Marketing automation is the use of software and rules to automate repetitive marketing activities and trigger communications or actions based on timing, audience data, or customer behavior.
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