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SEO Dictionary and Glossary of Marketing Terms About

Fundamental Marketing Terms

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.htaccess

.htaccess is a directory-level configuration file used by Apache web servers and compatible hosting environments. It can control behavior such as redirects, URL rewriting, access rules, caching, compression, and custom error handling.

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Marketing Automation

Marketing automation is the use of software and rules to automate repetitive marketing activities and trigger communications or actions based on timing, audience data, or customer behavior.

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Deep Link

A deep link is a hyperlink that points directly to a specific page, section, product, or other piece of content rather than a site’s home page. In apps, the term can also mean a link that opens a specific in-app screen.

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Algorithm Update

Algorithm updates are changes made to search engine algorithms that refine how websites are ranked. These updates, such as Panda and Penguin, are meant to improve the quality of the search engine’s results pages.

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Algorithm

An algorithm is a set of rules or calculations used to solve a problem or complete a task. In SEO, search engines use algorithms to understand searches, evaluate content, and decide which results to display.

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Affiliate Marketing

Affiliate marketing is a performance-based customer acquisitions channel, where the affiliate is paid when visitors complete an action. Learn more about how affiliate marketing works.

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