Fundamental Marketing Terms

Algorithm updates are changes made to search engine algorithms that refine how websites are ranked. These updates, such as Panda and Penguin, are meant to improve the quality of the search engine’s results pages.

An algorithm is a set of rules or calculations used to solve a problem or complete a task. In SEO, search engines use algorithms to understand searches, evaluate content, and decide which results to display.

Affiliate marketing is a performance-based customer acquisitions channel, where the affiliate is paid when visitors complete an action. Learn more about how affiliate marketing works.