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SEO Dictionary & Marketing Glossary

Fundamental Marketing Terms

Build a working understanding of the concepts behind everyday marketing decisions. From reaching an audience to encouraging a purchase, these definitions help you follow marketing conversations, evaluate ideas, and understand how different activities fit together.

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All dictionary terms

Boolean Search

Boolean search uses logical operators such as AND, OR, and NOT to combine or exclude search terms. It helps narrow or broaden results for more precise research, depending on the search tool’s supported features.

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Black Hat SEO

Black hat SEO uses techniques that violate search engine spam policies to manipulate rankings. Examples include keyword stuffing, cloaking, and spammy links.

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Algorithm Update

Algorithm updates are changes made to search engine algorithms that refine how websites are ranked. These updates, such as Panda and Penguin, are meant to improve the quality of the search engine’s results pages.

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Algorithm

An algorithm is a set of rules or calculations used to solve a problem or complete a task. In SEO, search engines use algorithms to understand searches, evaluate content, and decide which results to display.

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Affiliate Marketing

Affiliate marketing is a performance-based customer acquisitions channel, where the affiliate is paid when visitors complete an action. Learn more about how affiliate marketing works.

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