SEO Dictionary and Glossary of Marketing Terms About
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, an earlier Google Search Quality Rater Guidelines concept for evaluating content quality and credibility. In 2022, Google expanded it to E-E-A-T by adding Experience.
A deep link is a hyperlink that points directly to a specific page, section, product, or other piece of content rather than a site’s home page. In apps, the term can also mean a link that opens a specific in-app screen.
Algorithm updates are changes made to search engine algorithms that refine how websites are ranked. These updates, such as Panda and Penguin, are meant to improve the quality of the search engine’s results pages.
An algorithm is a set of rules or calculations used to solve a problem or complete a task. In SEO, search engines use algorithms to understand searches, evaluate content, and decide which results to display.
Affiliate marketing is a performance-based customer acquisitions channel, where the affiliate is paid when visitors complete an action. Learn more about how affiliate marketing works.
This website uses tracking cookies to help us understand how you use the site and improve upon your experience. We do not share any information collected – either personal or anonymous – with any other parties, with the exception of the reporting programs we use in conjunction with those cookies. By continuing to use this site, you agree to the use of these cookies. If you do not agree, please close the site.