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SEO Dictionary & Marketing Glossary

Off-Page Optimization Terms

What happens beyond your website can influence how people discover and assess your business. Explore backlinks, reputation, authority, and related concepts to understand how outside references and proper off-page optimization connect your site with the wider web.

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All dictionary terms

Authority (Company / Person)

Authority, when referring to a company or person, is the recognition they have earned as a reliable source on a particular topic. It reflects their reputation and standing within that field, supported by relevant work, expertise, and independent recognition.

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Backlinks

A backlink is a link from one website to another. It acts as a signal to search engines that other sites find your content valuable or trustworthy.

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