SEO Dictionary & Marketing Glossary

Off-Page Optimization Terms

What happens beyond your website can influence how people discover and assess your business. Explore backlinks, reputation, authority, and related concepts to understand how outside references and proper off-page optimization connect your site with the wider web.

Backlinks

A backlink is a link from one website to another. It acts as a signal to search engines that other sites find your content valuable or trustworthy.

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