Understand the elements you can improve on an individual webpage. This section covers the language of headings, image descriptions, links, keywords, and other page features that help visitors and search engines make sense of your content.
Try backlinks, A/B testing, or AdWords
Anchor text variation is the practice of using a variety of anchor text when linking to the same page or across related content. This helps you avoid over-optimization and creates a more natural link profile.
Your anchor text is the visible, clickable text (often in blue and underlined), that is used to get you from one page or section to another. Anchor text is instrumental in guiding visitors around your page or site; good anchor text is also good user experience.
The Alt attribute is a critical HTML element that provides descriptive text for images. The “Alt” in “Alt Attribute” stands for “alternative,” AKA “alternative text.” Alt text is necessary for screen readers used by visually impaired readers, which read the page out loud.
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