Try backlinks, A/B testing, or AdWords
Branded keywords are keywords or keyword phrases associated with a particular brand. They include a company’s brand name, distinctive product or service names, and common variations or misspellings.
For example, “Level343,” “Level343 content marketing,” and “Level343 reviews” are branded searches. “Content marketing agency” is a non-branded search because it doesn’t identify a particular brand.
These terms usually signal existing brand awareness. Tracking them can help businesses understand how people search for their company and which products, services, or questions attract attention.
Branded searches can occur at different stages of the customer relationship. Someone might be researching a company for the first time, comparing reviews, preparing to purchase, or looking for help after becoming a customer.
Branded keywords can convert well, but the brand name alone doesn’t establish buying intent. “Brand pricing” and “brand customer support” suggest different needs, for example.
Review branded and non-branded traffic separately. Strong results from people already searching for your company don’t, by themselves, show how effectively your marketing reaches new audiences.
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