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SEO Dictionary & Marketing Glossary

Search Marketing Terms (SEM/PPC)

Get comfortable with the language of paid search and online advertising with these search marketing terms. These definitions explain campaign planning, targeting, bidding, advertising costs, and landing pages so you can understand your options and assess what your budget is producing.

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All dictionary terms

AdWords

AdWords was the original name of Google’s online advertising platform before it was rebranded as Google Ads in 2018. The platform lets advertisers place paid search, display, shopping, and video ads across Google properties and partner sites.

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AdSense

Google AdSense is an advertising platform that lets website owners make money by showing ads on their site. Learn how Google’s ad program pays publishers and when it’s commonly used on websites and content platforms.

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