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SEO Dictionary & Marketing Glossary

Analytics & Measurement

Make sense of the numbers behind your marketing. Explore the language of website traffic, visitor behavior, testing, and campaign performance so you can interpret reports, ask better questions, and connect marketing activity with meaningful business results.

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All dictionary terms

Bounce Rate

Bounce rate measures the percentage of visits that meet an analytics tool’s definition of a bounce. In Google Analytics 4, it is the percentage of sessions that were not engaged sessions.

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Biometrics

Biometrics uses physical or behavioral characteristics, such as fingerprints, facial features, or voice patterns, to help identify someone or confirm their identity.

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Attribution

Attribution is the process of giving credit to the various channels and touchpoints your customers use to reach the point of conversion. Attribution models determine how that credit is assigned, helping marketers evaluate performance and inform budget decisions.

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Analytics

“Analytics,” in digital marketing, refers to software that collects and analyzes data about your website traffic, user behavior, and campaign performance. Using this data, we can better understand how visitors interact with a website, identify which campaigns and strategies are successful, and find area for improvement.

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A/B Testing

A/B testing is a marketing method where two versions of a webpage, email, or ad are shown to different audience segments to decide which version performs better.

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