SEO Dictionary & Marketing Glossary

Web Technology & UX Terms

Understand how websites work and what makes them easier to use. This section explains browsers, code, software connections, navigation, and other building blocks that shape a visitor’s experience—from opening a page to completing a task.

Application Program Interface (API)

API stands for Application Programming Interface, and is a set of rules and features that lets different software applications talk to each other. APIs are important to system integrations, such as connecting social media platforms to analytics and CRMS programs.

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Deep Link

A deep link is a hyperlink that points directly to a specific page, section, product, or other piece of content rather than a site’s home page. In apps, the term can also mean a link that opens a specific in-app screen.

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