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SEO Dictionary & Marketing Glossary

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Breadcrumb Navigation

Navigational technique used to help search engines and website users understand the relationship between pages. Breadcrumb navigation usually appears as a trail of links from the home page to the current page.

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Branded Keywords

Branded keywords are search words or phrases that include a brand’s name, variations of that name, or distinctive product or service names associated with it. They indicate interest in a particular brand, but not necessarily an intention to buy.

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Bounce Rate

Bounce rate measures the percentage of visits that meet an analytics tool’s definition of a bounce. In Google Analytics 4, it is the percentage of sessions that were not engaged sessions.

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Boolean Search

Boolean search uses logical operators such as AND, OR, and NOT to combine or exclude search terms. It helps narrow or broaden results for more precise research, depending on the search tool’s supported features.

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Black Hat SEO

Black hat SEO uses techniques that violate search engine spam policies to manipulate rankings. Examples include keyword stuffing, cloaking, and spammy links.

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Biometrics

Biometrics uses physical or behavioral characteristics, such as fingerprints, facial features, or voice patterns, to help identify someone or confirm their identity.

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Backlinks

A backlink is a link from one website to another. It acts as a signal to search engines that other sites find your content valuable or trustworthy.

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