Try backlinks, A/B testing, or AdWords
Your anchor text is the visible, clickable text (often in blue and underlined), that is used to get you from one page or section to another. Anchor text is instrumental in guiding visitors around your page or site; good anchor text is also good user experience.
Anchor text is also used to reinforce how relevant the linked topic is to the current page. This relevance can help improve the SEO of the source page, as well as the destination page, and makes the content easier to navigate.
Other definitions that help explain the idea.
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