SEO Dictionary & Marketing Glossary

What is Alt Attribute?

The Alt attribute is a critical HTML element that provides descriptive text for images. The “Alt” in “Alt Attribute” stands for “alternative,” AKA “alternative text.” Alt text is necessary for screen readers used by visually impaired readers, which read the page out loud.

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SEO and Marketing Terms: Alt Attribute

The Alt attribute is a critical HTML attribute that provides descriptive text for images. The “Alt” in “Alt Attribute” stands for “alternative,” AKA “alternative text.” Screen readers can read alt text aloud to convey an image’s information or purpose. Purely decorative images should use an empty alt attribute (alt=””) so assistive technologies can ignore them. It’s also used by search engines to better understand the content of the images, which contributes to SEO. When your alt text is accurate and concise, this enhances usability, as well as reinforces the context of your page.”