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Anchor text variation is the practice of using a variety of anchor text when linking to the same page or across related content. Using different wording can help links fit different contexts, but variation alone doesn’t establish a natural link profile.
For example, you have a webpage about digital marketing strategies and you want to link to it from other pages. Instead of linking “digital marketing strategies” on every link, you would vary the text:
Each of these different phrases points to the same destination URL, but the wording should accurately describe that page and fit the surrounding content.
Other definitions that help explain the idea.
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