Social Media Marketing

Are you using social media marketing in your business marketing strategy? If not, it may be time to hop on the bandwagon before it’s too late.

Social media can make or break a business, and without an effective strategy, you risk winding up in the digital graveyard of forgotten brands. But don’t fear — having a plan for social media will help ensure that your efforts are effective and successful!

In this category, we discuss how planning ahead is essential for businesses when utilizing social networks to build their brand, increase customer engagement and find new leads.

There are a number of benefits, including the ability to reach a large audience, build brand awareness, and increase sales. However, there are also a number of challenges, such as the need to create compelling content, the risk of negative feedback, and the time commitment required.

The key to success is to develop a well-thought-out strategy that takes into account the unique needs of your business. By doing so, you can maximize the benefits and minimize the challenges of social media marketing.

Effective Twitter, Facebook, and Blogging

5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns

You jump into the huge time suck of engaging on Twitter and Facebook because XYZ social marketer said, “you have to give your customers some face time”. You jump on Quora, Amplify, Tumblr and 15 other things for the same reasons. Do you feel like a Mexican jumping bean, yet? Has any of it beefed up your business? If not, why do you think it hasn’t?

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Got Klout?

Got Klout?

Don’t you just wish you could wave a magic wand and have influence, reputation and love with the click of a button? Wouldn’t that be fantastic? Eventually, I bet there’ll be an app for that. I’m going to call it “Insta-Klout” and charge thousands of dollars for using it – a day… just sayin.

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Freedom to Use Reason

Digital Culture: The Freedom to Use Reason

The “Digital Revolution” is the title given to the greatest economic, social, political global movement the world has ever known. It’s changed the way we think; the way we socialize – the way we act. You’ll get different “how it started” stories depending on who you talk to and when. I have a personal theory, however, that the Digital Revolution is simply a step in an ongoing Age of Enlightenment.

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10 Reasons You Should Join Social Networks

10 Reasons You Should Join Social Networks in 2010

In today’s digital age, having a presence on the major social networks is key to success in business. Creating an active and engaging page or profile on sites like Facebook, Twitter, and LinkedIn can give you access to valuable resources and a vast pool of potential customers.

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Using Twitter

Using Twitter

You are probably saying, “oh no, not another article on how to use Twitter”.  No, since I personally think Twitter is all about individual user

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