Website Conversion – Forget About the Obvious

by June 16, 2011

Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter.
Oh, wait… before you continue reading, you have to pretend you’re dumb – because, guaranteed, you’ll one day get a comment about your site (if you’re providing surveys, or otherwise testing, that is) and think, “Well, that’s dumb. It’s obvious that XYZ means…”

Your Website Code May Not Be As Clean As You Think

by September 22, 2009

Editors update: March, 13th, 2010 True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ site codes were. I stared in shock and then started gloating. Several of the […]