The advantages of directory submission is a great way to move your website and local listing on page one in SERP’s, including the map pack.
Part of any website marketing & branding strategy is to submit your website to directories for better exposure to masses, then you weigh the various advantages and disadvantages and different types of directory submissions for your respective web site. Below are some pros and cons of directory submissions.
Do You Have A Plan
First question is, do you have a solid plan? What does the frequency of your submissions while making sure you’re not using duplicate content look like? Before going any further, we’re assuming you’ve done your keywords research, including strong interlinking.
A major advantage of directory submission is a rapid way to create link dispersion on search engines with a small budget. Plus there are services (we’ve used Whitespark for years) that do it properly. When you’re looking for that solid local presence, give them a call. Here is the break down…
Other advantages of directory submissions are:
1. For Permanent Listings: Oder links are of huge importance to search engines and they supplement not only the ranking value of your domain, but also amplify the resale price.
2. Anchor Text: Writing informative articles on relevant topics is a good SEO strategy. The content you put out there is about ensuring your keywords rank in the top five positions in search engines.
3. Screenshots: Quality web site directories and SEO service providers offer automatic screenshots for your web site to help you provide referral visits to your website.
4. Deep Links: They are exceedingly helpful, if obtained from professional service providers. Web sites with deep links are likely to perform much better than other web sites lacking them.
Disadvantages Of Directory Submissions
Of the comparatively few drawbacks of directory submissions, one common disadvantage is that directory submissions are lingering and tiresome. Therefore, doing additional work to optimize your web pages and content according to our SEO guidelines and SEO copywriting tips.
Search engines crawl websites, with inbound one-way links also known as backlinks, these websites get a hand-up during Google’s assessment. When submitting your web site to directories, it’s vital you select the most appropriate category for your web site.
Next, avoid bulky submission services, as it is very difficult to check the quality of such directories. In addition, there is no assurance that your web site will rank among these services.
Remember the advantages of directory submissions are a long-term SEO strategy and not a link strategy. Don’t expect extreme inbound traffic from your directory submissions. Instead like everything else in organic SEO and social media, have patience.
Niche Directories
Niche directory submission services are a great way to get your website and local listing on top of the SERP’s. Therefore, use legitimate business directories that are relevant to your target audience.
I get not everyone knows what submitting your site to a directory means, nor everyone reading this is an SEO expert. There are general directories that will list all websites. There are also niche directories that are specific to certain industries or topics. Submitting to a niche directory can have several advantages over submitting to a general directory.
First, because niche directories are focused on a specific topic, they can provide more targeted traffic to your website. Visitors to a niche directory are typically already interested in the type of products or services that you offer, which means they are more likely to become customers or clients.
Second, niche directories often have higher quality standards than general directories. In order to be listed in a niche directory, your website must meet certain criteria related to content, design, and functionality.
As a result, having a listing in a niche directory can be seen as a seal of approval that can boost your website’s credibility.
Niche Directory Considerations
Looking for specific niche directories was and still is a great way to customize your google my business presence. Some may even argue that it’s a highly effective way to build links and improve your site’s ranking in search engines. As with anything, there are advantages and drawback to consider.
Generally, there are two main reasons to submit a web site in web directories. The first is to get massive amount of traffic for your site and second is to get higher page ranks.
Although there are directory submission websites and general directories that will list any type of website, there are also niche directories that are specific to certain industries or topics. Submitting to a niche directory can have several advantages over submitting to a general directory. Adding some link building to your user experience is not a bad addition to this strategy.
Disadvantages Of Niche Directories
Disadvantages of directory submissions are many and varied, but some common ones are, they’re time-consuming and tedious. They require additional work to optimize web pages or content according to SEO editorial and SEO copywriting guidelines.
You need to carefully select the directories you submit to, as there are both good and bad ones. Good directories help increase your traffic and improve your search engine rankings, while bad directories will do little more than waste your time.
Another disadvantage of directory submissions is, they’re not always effective. Your website is lost in a sea of other websites, or it may simply not be listed in the directory at all. As the Internet gets loaded with numerous web directories, you will find it difficult to submit your site. Usually, these web directories have several categories to wrap any topic.
Web directories submissions service submits your site to as many web-based industry related lists of sites that are available online.
Finally, because niche directories tend to be smaller than general directories, there is usually less competition for listings. This means it can be easier to get your website listed in a niche directory.
Dollars for Clicks
Websites are now competing in an increasingly competitive market for clicks. The best way to get ahead of the competition is by using links.
Reciprocal links can work wonders when used correctly because not only do they provide value-added content but also improve user experience while browsing through pages at consumers’ end – all these benefits lead towards increased sales revenue over time period due solely from having good ranking.
There are a variety of ways to build links to your website, some better than others, but then we’re talking apples and oranges, depending to your budget. Sure, you can say directory submissions is one of the oldest and most popular methods, but are they still effective?
Directory Submission Services
You may have noticed more and more emails promising to submit your site to over 1000 directories for $100-$600. Well the truth of the matter is most directories they submit your site to are worthless. Ask yourself what are you trying to accomplish with these web directory submissions?
If you are planning to submit your site to any Internet directory or looking for someone else to do this task, then make sure you choose a good web directory. It is easy to get high page ranks of Internet directories, if you follow rules and regulations of those directories.
Advantages Of Submitting To Directories
Niche directories are focused on a specific topics. They provide targeted traffic to your website. Visitors to a niche directory are typically already interested in the type of products or services that you offer, which means they are more likely to become customers or clients.
Second, niche directories often have higher quality standards than general directories. You want to be listed in a niche directory, this informs your users that you’ve met certain criteria related to content, design, and functionality. As a result, having a listing in a niche directory is a great seal of approval that can boost your website’s credibility.
Finally, because niche directories tend to be smaller than general directories, there is usually less competition for listings. This means that it can be easier to get your website listed in a niche directory, which can save you time and effort.
Conclusion
Finally, remember that a good directory submission service offers a comprehensive report that justifies that it has submitted your site to quality web directories.
Niche directory submission services can be a great way to get your website and local listing on page one of the search engines, but only if they use legitimate directories that are relevant to your target audience.
We’re a top 10 Marketing, branding & SEO agency in the Bay Area. We’ve helped 100’s of Local SEO campaign we will have you ranking above your competition in no time.
Interested in increasing your online visibility and driving more relevant traffic to your site, contact us today for a free consultation and to discuss the advantages of directory submissions for your business.
Editor’s Note: This article is a compilation of a few older ones. They’ve been updated to be current with today’s marketing styles, SEO guidelines and Google standards.
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