Search marketing – AKA SEO, search engine optimization, website optimization and more – isn’t as easy as it can sometimes sound, but it’s also not black magic. Be informed. Keep in mind, it’s important to be informed about the basics of search marketing so you can make informed decisions about your website. Ultimately, SEO is all about increasing your website’s visibility in the search engines.
There are a number of factors that can affect your website’s ranking, including the use of keywords, backlinks, and social media signals. A good SEO strategy will focus on all of these factors to help you achieve the highest possible ranking in the search engines.
Take the time to learn search engine marketing strategies from SEO service experts, so you know when you’re being sold snake oil. We get a little technical at times, but we’ll walk you through it.
Google’s once again changed up the game, making meta descriptions over 200 characters. That’s a lot of real estate to use – but will it remain dead? Are hand-crafted search snippets a thing of the past?
In the SEO industry, several trends have emerged this year, gaining prominence as time progresses.
Google Voice Search is becoming more and more popular, thanks to mobile platforms and ease-of-use. How can you make your site more voice search friendly? Here are 4 tips to get you started.
Expanding overseas can be tough. It can be all the more difficult if you don’t first consider your marketing copy from the perspective of the culture you are targeting.
If you’re not already aware, Google just recently rolled out a core update for its Algorithm. Google core updates are designed to affect the algorithm that impacts main organic search. This determines search results, who will rank, and where. Naturally, there will be winners and losers whenever Google makes changes.
There’s an entire sector of the economy that struggles with SEO adoption. Learn four reasons why many small businesses haven’t adopted SEO, and how you might overcome those hurtles.
There are plenty of reasons why businesses and individuals spend big bucks on Google AdWords. But should you rely totally on AdWords and abandon SEO? Read on, and decide for yourself.
Your website is attracting visitors; now it’s crucial to focus on conversion rates. How do you encourage this traffic to take action? Discover the role live chat can play in boosting conversions
SEO doesn’t seem like it should be difficult. Add a little keyword here, some alt text there, some quality content over here, and voila! Optimized, ranking websites. Right? Wrong, and here are 7 reasons why.
There are several key components that help create a successful website. Everyone is familiar with the basics: clean and simple navigation, readily available contact information, responsive design, and relevant content, site speed. However, one of the biggest things that many site owners overlook is the optimization of their images.
You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now?
Information architecture was once seen as a brilliant way to make websites easy and straightforward, but many business owners have failed at implementing this idea into their work. The confusion often leads visitors on your site feeling lost: what do I need next? Where can you take me from here? And how in heck am I supposed use all these tabs!
As we bid farewell to the old year, it’s an excellent time to look back on your internet marketing and SEO efforts. Which strategies were a hit? Which ones missed the mark?
URL shortening services such as ow.ly, bit.ly, t.co and goo.gl have long been a part of the social toolbox, but should they be?
Your SEO strategy could be better. It could be future-proof. Learn how semantic indexing helps make your content shine and strategy last.
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