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SEO Dictionary and Glossary of Marketing Terms Beginning with 

Letter A

The SEO Dictionary entries beginning with the letter A cover many of the foundational terms you’ll encounter in search engine optimization and digital marketing. From A/B testing and algorithms to anchor text and analytics, these concepts shape how websites are built, optimized, and evaluated.

Use this page to explore key “A” terms, learn what they mean, and understand how each connects to the larger world of SEO strategy, marketing, and online visibility.

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AdSense

Google AdSense is an advertising platform that lets website owners make money by showing ads on their site. Learn how Google’s ad program pays publishers and when it’s commonly used on websites and content platforms.

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Absolute Link

An absolute link is a hyperlink that includes the full URL, including the protocol (http/https) and domain (domain.com), which ensures the destination resolves to a specific location.

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A/B Testing

A/B testing is a marketing method where two nearly identical versions of a webpage, email, or ad are shown to different audience segments.

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