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SEO Dictionary and Glossary of Marketing Terms About

Analytics & Measurement

The world of SEO and digital marketing is rapidly evolving with the rise of artificial intelligence and automation. This section of the SEO Dictionary explores the tools, technologies, and concepts that power data-driven optimization, from machine learning and natural language processing to predictive analysis and automated marketing systems.

Understanding these terms will help you see how algorithms interpret content, how automation improves workflow efficiency, and how AI is reshaping strategy, creativity, and measurement across every part of modern marketing.

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A/B Testing

A/B testing is a marketing method where two nearly identical versions of a webpage, email, or ad are shown to different audience segments.

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