SEO and Marketing Terms: A/B Testing

A/B testing is a marketing method where two nearly identical versions of a webpage, email, or ad are shown to different audience segments. One difference is tested between the two pieces at a time, such as a call-to-action button color, headline wording, or choice of image. Click-through rates, conversions, bounce rates, and more are measured to determine which version performs better. Through small, deliberate changes like these, your marketing and optimization campaigns will always be improving.

A/B testing is a classic method of conversion optimization, and is a very simple method of improvement. However, there are more complex versions, such as multivariate testing and multi-armed bandit testing.

5 Benefits of A/B Testing for Better Marketing Decisions

Discover the transformative power of A/B testing in enhancing engagement and competitiveness. Explore five key benefits that can redefine your digital strategy.

Split Testing | Improve Results Without Spending More Money

Today it’s all about improving results. One of the best ways to improve your results is with split testing (multi-variate testing works also, but I’m going to keep it simple today and just talk split testing). Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of […]