Try backlinks, A/B testing, or AdWords
Google Business Profile is Google’s current business-listing system for eligible businesses that serve customers at a physical location or travel to customers within a service area. It allows owners and authorized managers to control important information that can appear across Google Search and Google Maps. Online-only businesses generally are not eligible.
A profile can include the business name, category, address or service area, phone number, website, hours, attributes, photos, products or services, posts, booking links, and other information depending on the business type. Customers can also leave reviews, and verified businesses can respond to them.
Google Business Profile replaced the Google My Business name, although older articles and marketers may still use GMB. The profile is particularly important to local SEO because it can influence whether users find accurate information when searching for nearby businesses or specific branded locations.
Google says local results are primarily based on relevance, distance, and prominence. Complete and accurate information can help Google understand the business and match it with relevant searches, but there is no legitimate way to pay Google for better organic local ranking. Businesses must also follow eligibility and representation guidelines. Keyword stuffing a business name, creating duplicate locations, or misrepresenting addresses can lead to edits, suspension, or removal.
Keep the profile accurate instead of trying to make it look more relevant than it is. Extra keywords in the business name, duplicate listings, and inaccurate addresses can cause policy problems. Incorrect hours or outdated contact details can also cost you customers. Monitor suggested edits, update seasonal hours, and review profile activity alongside qualified leads and bookings. A profile supports your website; it does not replace it.
Level343
Discover the power of an optimized Google Business Profile for medical practices. From selecting the right categories to leveraging high-quality visuals, this guide has your…
Level343
SEO has been around for a long time. As a new business owner - or a business owner digging deeper into optimization - you'll soon…
Google Support
Google’s introductory guide explains which businesses are eligible and what a Business Profile can manage. Use it to check current setup requirements and supported features before making profile changes.
This website uses tracking cookies to help us understand how you use the site and improve upon your experience. We do not share any information collected – either personal or anonymous – with any other parties, with the exception of the reporting programs we use in conjunction with those cookies. By continuing to use this site, you agree to the use of these cookies. If you do not agree, please close the site.