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SEO Dictionary & Marketing Glossary

Letter A

The SEO Dictionary entries beginning with the letter A cover many of the foundational terms you’ll encounter in search engine optimization and digital marketing. From A/B testing and algorithms to anchor text and analytics, these concepts shape how websites are built, optimized, and evaluated.

Use this page to explore key “A” terms, learn what they mean, and understand how each connects to the larger world of SEO strategy, marketing, and online visibility.

Try backlinks, A/B testing, or AdWords

All dictionary terms

A/B Testing

A/B testing is a marketing method where two versions of a webpage, email, or ad are shown to different audience segments to decide which version performs better.

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